Williams just dropped a bombshell: their Formula 1 identitys getting a serious facelift. Come 2026, the gridll see a fresh logo and a tweaked team name, signaling a bold leap forward while tipping its hat to the past. Its not just some corporate rebrand; this is James Vowles crew shouting from the rooftops that theyre back in the game.
Gone are the days of plain old “Williams Racing”say hello to the Atlassian Williams F1 Team, flexing that juicy title sponsor cash. The new badge? A slick twist on Frank Williams legendary Forward W, the very emblem that once ruled the pit lanes with nine Constructors titles. Classic meets cutting-edge, like a vintage car with a rocket engine bolted in.
Mustang Cup North America Expands With New Tracks and Bigger Opportunities for 2026
And lets talk momentum. After a rough 2024ninth in the standings? Ouchthis crews been on fire. The FW47s no backmarker anymore; its a proper point-scoring machine. Alex Albons been tearing it up: top-fives in Melbourne, Miami, Imola, plus solid runs in Canada, Silverstone, and Monza. Meanwhile, Carlos Sainz? Absolute monster in Baku, snatching Williams first podium in years. Then he went and grabbed another in Austins sprint, because why not?
Now? Theyre sitting pretty in fifth, a comfy 39 points ahead of Racing Bulls. Best finish since 2017? Looking likely. With this rebrand, plus Vowles doubling down, Williams isnt just treading water. Theyre gunning for glory, reminding everyone theyre more than just nostalgia. Formula 1s next chapter might just have a dark horse in the mix.
Via Williams Racing Media