You may have come across some incriminating photos circulating on social media from Houston and Arlington, Texas.
Empty seats have occasionally been seen during the early stages of the tournament. 71% of the seats have been filled by fans.
Why is the question so simple?
The answer is complex and has multiple facets.
It discusses ticket prices and marketing, as well as broader macroeconomic factors, geography, and urban areas.
The 2024 Copa América has an average attendance of 51,592 fans per game after one round of group play.
The concurrent tournaments appear distinct, primarily due to the fact that seven out of the 10 German stadiums are involved.
The next question to consider is: What is the reason for the unused additional capacity?
At the Euros, more than 97% of seats are occupied, and additional seats could be filled if stadiums were larger.
At five out of the eight Copa América games played so far, tens of thousands of seats have remained empty.
Two factors contributing to the different results are the cost of tickets and the distinctly American, overly restrictive…
According to various estimates, the average cost of a Copa América ticket has exceeded $200.
he price of a product changes depending on how much demand there is, thanks to dynamic pricing.
At the Euros, as in other parts of the world, prices are set. The cost of group-stage tickets varied from 30
UEFA, the organization responsible for the Euros, stated that the current approach results in missed revenue opportunities due to overwhelming demand exceeding supply.
Critics argue that various U.S. soccer organizations do not grasp this concept. They believe that ticket sales are a key aspect that is overlooked.
CONMEBOL, the confederation of South American soccer, usually manages all ticket sales for the Copa.
Another factor contributing to the low attendance at Copa América venues is the high cost of transportation to reach them.
Unlike most European stadiums, many NFL stadiums are not easily accessible via public transportation, even for locals.
However, they are particularly restrictive for the main audience of Copa América: soccer enthusiasts in South America.
All but one of the Euro 2024 participants are within 1,000 miles of Germany. Specifically, eight out of the 23 teams are located within this distance.
Oh, and $1,000 means much more to a middle-class Argentine than it does to a middle-class American.
However, thousands of South Americans have made the journey to attend the 2024 Copa América. Juan Emilio Roa, CONMEB
The distance and cost of travel to and within the U.S. between the 14 host cities are certain.
The target audience for the 2024 Copa America in-stadium has been primarily focused on an American audience, particularly.
Latin American diasporas are not evenly spread out. There are more than 37 million Mexican Americans.
Their national soccer teams also have different levels of popularity. As a result, there is varying demand for tickets.
The attendance figure that stood out the most was 53,763 for Mexico vs. Jamaica, which fell short of the cap by about 18,000.
Leading up to the Copa América, multiple industry sources speculated to Yahoo Sports that the organizers were making preparations.
U.S. midfielder Tyler Adams admitted that returning to the same places feels a bit strange.
Even to him, as a player who comprehends the importance and prestige of Copa América, it doesn’t…
Does a casual fan realize that it is actually more significant if it doesn’t feel different to him?
Adams also mentioned that our fans really showed up today, with 47,873 people in attendance at the 80,000-seat stadium.